Outdoor Advertising has always been one of the most effective means of advertising money can buy and it’s even more important to rely on out-of-home advertising today as consumers spend more time with Outdoor than being exposed to any other medium out there such as television, reading the paper or listening to the radio. Outdoor Advertising is the final reminder of your product or service, it’s the point-of-sale before the point-of-sale.
Outdoor Advertising bridges the gap between the in-home message and the out-ofhome purchase.
And the advantage of the “last word” is never more evident than when it comes to last minute, impulse buying.
Facts about Outdoor Advertising